Dena Smith is an associate in Hughes Hubbard’s Media, Technology and Commercial Transactions Group.
Her practice includes counseling and providing transactional support for clients in the technology, entertainment, consulting and financial services, fashion, consumer retail, new media, publishing, pharmaceutical, health care, gaming and hospitality industries.
Before joining Hughes Hubbard, Dena served as Counsel at Vitech Systems Group, Inc. where she provided strategic business counsel and commercial/corporate transactional support in connection with a wide range of subject matter including software licensing, hosting and cloud-based offerings, information technology procurement, and data and information security matters.
Areas of Concentration
Technology. Software (SaaS, SaaP, enterprise, cloud), network, system, cybersecurity, encryption, e-commerce, merchant, gateway and payment systems, cloud-based offerings and other emerging technologies, including hosting, co-location, service level, support, development, distribution, manufacturing, reseller and distribution arrangements.
Retail, Brand and Consumer. Apparel, home furnishings, books and retail product development, distribution, manufacturing, logistics and sales arrangements, franchise and trademark licensing, commission, consignment, agent and dealer agreements, product sales and warranty terms and point of sale, payment card and merchant arrangements.
Licensing and Intellectual Property. Product, service and intellectual property (patent, copyright, trademark, trade secret, domain name, proprietary rights) licensing, leasing, distribution, administration, monetization, sales, escrow, co-ownership, royalty, commission, marketing, security, development, service and exploitation arrangements, including applications, filings, registrations, liens, releases and related due diligence, searches and compliance matters.
Advertising and Promotions. Marketing, branding, advertising and promotional initiatives, including traditional and new media sweepstakes and contest administration, including rules preparation, fulfillment, bonding and registration.
TV, Film and Programming. Film, television, program, event and performance licensing, distribution, production, affiliate, carriage and syndication initiatives with cable networks, cable operators, distributors, programmers, MVPDs, wireless carriers, satellite radio network operators, device manufacturers, content aggregators and online platform operators.
Interactive Entertainment. Interactive entertainment development, publishing, distribution, sales, marketing and merchandising arrangements across all platforms, including handheld and mobile devices and online platforms.
Data and Privacy. Privacy, data and information security matters, including domestic and international data collection, use, storage, processing, transfer and disclosure requirements (Privacy Shield, CAN-SPAM, COPPA, PCI DSS, GDPR, HIPAA), data analytics, internal and consumer facing privacy policies and legal and regulatory compliance review.
Corporate and Strategic Alliances. Strategic alliances, security and credit agreements, co-branding and collaboration agreements, real property/leasing transactions, employment and independent contractor agreements and other corporate arrangements.
Recommended by The Legal 500 USA 2019 in Media & Entertainment