On April 7, the Digital HHR team presented "App-endectomy: Removing the Mystery from the App Ecosystem", the next in its on-going series of live, CLE-accredited
webinars. The explosive popularity of tablets, smartphones and other
Internet-connected consumer devices has ushered in a new technology ecosystem
driven by Apps. These self-contained software programs have not only provided
the stakeholders involved with a compelling way to exploit everything from
movies and games to magazines and newspapers, but have created a thriving new
marketplace poised for ongoing, accelerated growth. While the stakeholders are
many, the myriad of complex business and legal issues facing them are no less
staggering in number. schnapp_app-endectomy-webinar_march2011-300x151For
publishers, content creators, App developers, content distributors,
aggregators, storefront operators and service providers, the successful
navigation of a rapidly evolving landscape of shifting terms and conditions,
privacy regulations, content restrictions and corresponding business
considerations across multiple devices and platforms has proven a daunting but
essential exercise for leveraging the economic opportunities available. In this
CLE-accredited webinar, the DigitalHHR team explored the critical business
and legal challenges associated with the development, publication,
distribution, sale and use of Apps. We discussed the contours of in-App
purchases, subscription-based offerings, and "freemium" models, as
well as in-App advertising and App-based ad networks. We analyzed the evolving
privacy terms and conditions associated with the use of Apps, and the
corresponding laws, regulations and case law impacting end user data
collection, disclosure and ownership. We also addressed the terms and
requirements promulgated by the various platform operators, including Apple,
RIM (Blackberry) and Google (Android), and how they impact stakeholders'
participation across the different App environments. The webinar was held
on Thursday, April 7, 2011 from 12:30 p.m. to 1:30 p.m. EDT.
