Kevin Iredell
Locations
Education
Villanova University, B.A.
Kevin Iredell is the Chief Marketing and Business Development Officer at Hughes Hubbard & Reed, bringing over 20 years of experience in B2B and legal marketing. In his role, Kevin leads the firm's marketing and business development strategies, focusing on enhancing brand visibility, client engagement, and revenue growth.
Before joining Hughes Hubbard, Kevin served as the head of marketing at an AmLaw 100 firm where he developed and executed strategic plans across various business units, driving growth through creative campaigns and optimized marketing technologies. His prior roles include Chief Marketing & Business Development Officer at Lowenstein Sandler, Vice President of Legal Intelligence & Marketing at ALM Media, overseeing marketing and market intelligence programs for publications such as The American Lawyer and Law.com, and leading the marketing research and measurement group at Greentarget Global Group.
Kevin has been an active member of the Legal Marketing Association (LMA) since 2005, serving in various leadership capacities. He was elected President-Elect in 2023 and served as President in 2024. Currently, he holds the position of Immediate Past President on the LMA International Board of Directors.
A recognized thought leader, Kevin frequently speaks on marketing and business-of-law topics. He is a Fellow of the College of Law Practice Management and holds a B.A. in economics from Villanova University.
Highlighted Publications
- Quoted in “Move Over, SEO: How law firms can use GEO to stand out in artificial intelligence searches,” ABA Journal, Oct. 21, 2025.
- Quoted in “Can You See Me? Firms Are Redesigning Sites for AI Visibility,” The American Lawyer, Sep. 22, 2025.
- Mentioned in “Hughes Hubbard Stocks Up on Finance Lawyers, Amid Strategy to Build 'Premier' Practice,” New York Law Journal, July 28, 2025.
- Mentioned in “Profits Swelled at Hughes Hubbard in 2024, With PEP Up 24%,” New York Law Journal, May 28, 2025.
- Quoted in “Hughes Hubbard Selects Marketing Chief From Ropes & Gray,” Law360, April 29, 2025.
News & Insights For Kevin Iredell
View All News & InsightsKevin Iredell Discusses Optimizing Content for Generative AI Search with ABA Journal
Kevin Iredell discussed the rise of GEO, the practice of creating digital content that appears in responses from generative AI engines, with the ABA Journal.
Kevin Iredell Discusses Impact of AI on Search Engine Visibility with The American Lawyer
Sept. 23, 2025 – Kevin Iredell discussed the impact of generative AI on law firm search engine visibility with The American Lawyer. In the article, Iredell breaks down how law firms are adapting their websites and best practices as modern search engines turn toward AI...
Hughes Hubbard Welcomes Kevin Iredell as Chief Marketing and Business Development Officer
Kevin Iredell has joined Hughes Hubbard as Chief Marketing and Business Development Officer in the firm’s New York City office.
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